Rooted in service.
Led by experience.

Founder & Executive Leadership

Alfred Liceaga

Alfred Liceaga is the Founder and Chief Executive Officer of Live Free Properties, bringing decades of frontline experience in real estate acquisition, property rehabilitation, and community development to the organization's mission.

Over the course of more than three decades in the industry, Alfred has built deep expertise in identifying distressed properties with restoration potential, navigating the operational realities of large-scale renovation projects, and creating affordable housing pathways for low- and moderate-income families. His vision for Live Free Properties grew out of a lifelong commitment to ensuring that economic hardship never becomes a barrier to safe, dignified housing.

As CEO, Alfred provides strategic direction, oversees all major acquisition and rehabilitation initiatives, and leads the organization's public-private partnership development with federal, state, and county housing agencies. His leadership combines real-world execution capability with an unwavering focus on community impact.

As a bilingual Mexican-American professional fluent in both English and Spanish, Alfred brings deep cultural understanding and direct communication capability to his work with Southern California's diverse communities — ensuring Spanish-speaking families have a trusted advocate who can guide them through the housing process without language barriers.

Affordable Housing & Redevelopment

Maximiliano Liceaga

As Vice President of Live Free Properties, Maximiliano Liceaga brings extensive experience in affordable housing development, community redevelopment, creative finance, and manufactured housing solutions focused on serving underserved communities across Southern California.

Maximiliano has advanced experience overseeing affordable housing and redevelopment projects — including manufactured housing developments, manufactured home relocation projects, redevelopment of distressed and dilapidated properties, and strategic community revitalization efforts. Throughout his career, he has managed dozens of community development projects, with many initiatives spanning between five and ten properties at a time, helping transform underutilized and underserved areas into stable housing opportunities for working families and low-income residents.

Prior to his leadership role with Live Free Properties, Maximiliano operated a manufactured home park solutions company for more than five years. Through this work, he specialized in revitalizing economically challenged communities by creating innovative and cost-effective housing opportunities through manufactured housing and redevelopment strategies.

Beyond redevelopment, Maximiliano has worked directly with families facing difficult personal and financial circumstances — assisting households dealing with missed mortgage payments, late fees, property taxes, relocation needs, housing instability, and emergency housing situations. He has also supported elderly individuals, disabled residents, and families caring for sick loved ones who needed guidance, resources, and housing support during challenging transitions.

Known for leading with compassion as well as experience, Maximiliano approaches each project with a people-first mindset focused not only on improving properties, but also on helping individuals and families navigate difficult life situations with dignity and support. Through his housing and redevelopment work, he has contributed to safer and more stable communities by helping reduce neighborhood blight, improve living conditions, and connect families with housing resources, workforce opportunities, shelter assistance, relocation services, and community support programs.

Today, Maximiliano is also actively involved in expanding affordable housing access nationwide through a tiny home housing initiative dedicated to providing attainable housing solutions at a fraction of traditional real estate costs — helping underserved communities and diverse population centers throughout California and across the United States.

As a bilingual Mexican-American professional fluent in both English and Spanish, Maximiliano brings cultural fluency and direct communication capability to his work with Southern California's diverse communities — enabling him to serve Spanish-speaking families, build trust across cultural lines, and advocate effectively for underrepresented populations throughout every project he leads.